My team and I utilized the AIDA framework to create clear and achievable campaign objectives.
The above slide is dedicated to personas created for this campaign. Three unique personas were created to account for the wide target demographic that LEGO has.
For this project, I served as the team leader guiding my team through the process of campaign planning and the creation of this deck. I was also responsible for a majority of the graphic design/layout of the deck itself. Lastly, for the campaign report I wrote the "Target Markets" and "Campaign Plan" sections.
