Marketing & Communications Summer Internship

During the Summer of 2024, I had the privilege of working with marketing consultant and communications strategist Jackie Del Calzo as her intern. In addition, she runs a boutique marketing agency. Throughout the summer, I was able to expand my knowledge and skills of programs such as Canva, Wix, Squarespace, Constant Contact, and Meta business suite. My main tasks focused on social media marketing, content planning, content creation, social media strategy, graphic design, and website design.

These are samples from a social media campaign run on Instagram to promote the Market District Association's new e-newsletter. The focus of this project was keeping things brand-cohesive and recognizable.

Clever and entertaining: this Instagram reel captivated the Market District Association's audience on July 18, also known as National Dole Whip day, and has since accumulated over 65.4k views.

The viral audio, "Me? Obsessed with you? Yes. Yes, I am." is the heart of this Instagram reel. This piece of content sought to be entertaining and promote the Market District Association.

Orange Blossom Breakfast brand board: a passion project. The task at hand was to create branding for a business of my choice, real or made up. It has always been a dream of mine to own a breakfast restaurant, so I took this project in that direction. My goal was to create branding that felt homey and reminded you of a quaint down-town breakfast spot you would frequent with your family.

The Market District has places to be, stuff to see, and things to buy! Throughout the summer it was my task to redesign and elevate the Market District Association's website directory. My goal was to keep this webpage clean, cohesive, and easy to navigate.

*Directory is updated and maintained by Jackie Del Calzo

Click to access the Market District Association's Directory!

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